Dash Labs
Project Thor
Role
UX DesignerTime Frame
2017Business Challenge
This small but scrappy startup needed a redesign for their partner's existing fleet product. The redesign needed to be end-to-end, satisfying government regulations while also satisfying drivers' wants and adhering to the Dash brand. It also needed to be executed quickly and be open to expansion.
Strategic Approach
Material Design, an existing design system, was chosen to speed up development for the data intensive app. Material Design's cards were used to allow for flexible layouts and versatile content. Data visualization was a big part of this project, as we needed to display the needed information to be legible to a driver.